I use Fuji and am a HUGE fan
Disclaimer: There is no one best camera just as there is no one best car or relationship partner!
OK so I love Fuji Cameras! I shot Canon professionally for 20 years. My wife bought me a Fuji camera for Xmas last year and I was blown away. In fact, so much so that I sold all my Canon gear on EBay and bought sight-unseen a Fuji Set Up.
Why do I shoot with Fuji Cameras?
I love the size, ergonomic and retro look of the Fuji X series cameras (I use Fuji Lenses as well). They are tack-sharp (somehow they focus on the eyes even at the most open aperture). The image quality has a certain je ne sais quoi: rich skin tones and beautiful environment colors.
The Fuji system connects with my iPad and I can Bluetooth clients photos directly after the shoot. It also has in-camera skin smoothing which is amazing if photos are needed urgently.
Honestly, at the end of 2021 I was a little disillusioned with photography and switching to Fuji brought back my love of photography.
Don’t take my word for it: try Sony, Canon and Nikon. The best camera is the one you enjoy using the most. Before buying a camera setup consider renting some different camera brands and lenses. I often use a company called LensRentals and would highly recommend them.